According to the law firm press release, Digital Generation purports to be the "world's leading ad management and distribution platform." The Company claims to connect over 12,000 global advertisers and 5,000 agencies with their targeted audiences through an expansive network of over 40,000 media destinations across broadcast and digital in 75 countries, managing approximately ten percent of the world's media assets.
The Complaint alleges that throughout the Class Period, defendants made materially false and misleading statements regarding the Company's business, financial performance, and prospects. During the Class Period, Digital Generation touted itself as a Company achieving steady and consistent growth, and poised for a strategic buyout on the basis of the Company's strong performance and diversification. In order to cultivate this image, defendants made a series of false and/or misleading statements regarding its growth and value of its acquisitions, failing to disclose that: (i) the Company's online segment was grossly underperforming, and well below the value reported to investors; (ii) past
acquisitions had masked the Company's declining revenue base; (iii) the Company had vastly overpaid for its
acquisition of Media Mind, Inc. ("Media Mind") and other online segments in order to appear to be an attractive
acquisition target; (iv) the Company was not sufficiently poised for a strategic partnership or buyout; and (v) as a result of the above, the Company's financial statements were materially false and misleading at all relevant times.
On November 8, 2012, the Company reported that for the quarter ending September 30, 2012, an impairment charge of over $208 million was taken against the online media assets it had just recently acquired: Media Mind, Inc.,
Eye Wonder and Peer 39. This impairment represented a staggering 33% write-down of the initial purchase price of
these assets. The Company also reported that its television unit took an impairment charge of over $131 million.
On February 19, 2013, the Company issued a press release announcing that a Special Committee of the Company's Board of Directors had failed to approve any transaction or strategic alternative. In addition, the Company recorded an additional $11.4 million write-down of its recently acquired online segments.
On this news, the Company's shares declined $2.53 per share or over 28% to close on February 19, 2013 at $6.45
On September 19, 2013, the Court granted the plaintiff’s motion for appointment as lead plaintiff and Bernstein Liebhard LLP was appointed as lead counsel.